Retargeting on Facebook is a powerful marketing strategy that helps reconnect with users who have previously interacted with your business. Whether they visited your website, engaged with your content, or added items to their cart, these users have shown interest in your offerings. Retargeting allows you to remind them of your products or services, increasing the likelihood of conversion. Understanding the basics of Facebook retargeting is key to leveraging its full potential. It involves using Facebook’s pixel to collect data on user behaviour
Seasonal campaigns can make a significant difference in the trades industry. Timing your marketing efforts to coincide with peak seasons ensures you capture the highest demand periods for your services. When planned and executed well, these campaigns can lead to increased bookings, customer engagement, and overall business growth. Understanding the unique rhythms of your trade is vital in crafting effective seasonal campaigns. Whether you’re an electrician, plumber, or landscaper, knowing when your services are in the highest demand enables you to allocate your
LinkedIn is often seen as a platform for corporate professionals and business executives, but it holds immense potential for trade professionals too. As a tradesperson, leveraging LinkedIn can provide valuable opportunities to grow your network, showcase your skills, and gain insights from industry peers. A strong presence on LinkedIn can help you connect with potential clients, partners, and even suppliers, leading to enhanced business prospects. Creating and maintaining a professional profile on LinkedIn is the first step towards building your brand on this
