In today’s digital world, reaching out to customers through email has become a staple for all sorts of businesses, including trades like plumbing, carpentry, and electrical work. If you reckon email marketing is just about sending out promotions, think again! We, at Your Hive, believe it’s an invaluable tool to build relationships and keep your business top-of-mind. So, what makes email marketing tick for trades businesses? First off, it’s affordable. You don’t need a big budget to touch base with your customers. It’s
LinkedIn, widely recognised as the professional’s social network, offers a unique platform for trades businesses to amplify their visibility and attract new clients. Unlike other social media platforms that focus on broad consumer engagement, LinkedIn emphasises professional connections and industry-specific content, making it an ideal environment for showcasing the capabilities and credibility of your trades business. Crafting compelling LinkedIn content requires a strategic approach that blends professionalism with relatability, ensuring that every post reflects your brand’s expertise and appeals directly to your target
In the visually driven realm of Instagram, your captions provide a unique opportunity to add depth to your images, engage your audience, and strengthen your brand voice. Especially for trades businesses, where the value of your work often speaks through visuals, a well-crafted caption can make the difference between a post that fades into the background and one that pops, engages, and converts. Your Hive specialises in leveraging platforms like Instagram to maximise productivity and engagement through strategic social media management. This article
