Navigating LinkedIn’s algorithm can be a game-changer for improving your content visibility and engagement. With millions of professionals active on LinkedIn, standing out in a crowded feed is challenging but essential for business growth. The platform’s algorithm determines which posts get seen and which get buried, so understanding how it works can give you a significant advantage. Understanding the LinkedIn Algorithm The LinkedIn algorithm prioritises content based on relevance and engagement. When a post is first published, LinkedIn shows it to a small
Retargeting on Facebook is a powerful marketing strategy that helps reconnect with users who have previously interacted with your business. Whether they visited your website, engaged with your content, or added items to their cart, these users have shown interest in your offerings. Retargeting allows you to remind them of your products or services, increasing the likelihood of conversion. Understanding the basics of Facebook retargeting is key to leveraging its full potential. It involves using Facebook’s pixel to collect data on user behaviour
Seasonal campaigns can make a significant difference in the trades industry. Timing your marketing efforts to coincide with peak seasons ensures you capture the highest demand periods for your services. When planned and executed well, these campaigns can lead to increased bookings, customer engagement, and overall business growth. Understanding the unique rhythms of your trade is vital in crafting effective seasonal campaigns. Whether you’re an electrician, plumber, or landscaper, knowing when your services are in the highest demand enables you to allocate your
